Unley Business, Reboot & Digital Mindset Marketing Morning

Next date: Wednesday, 09 April 2025 | 09:00 AM to 11:00 AM

Unley Business, Reboot and Digital Mindset Morning

Join Unley Business, Reboot and Digital Mindset for a power-packed workshop designed to elevate your business in the digital realm. Following last year’s workshop, this session is for businesses looking to enhance their online footprint.

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Event Details:

When: Wednesday, 9 April 2025 | 9:00 AM - 11:00 AM
Where: Unley Town Hall, Oxford Terrace, Unley SA 5061
Register: Book Now

 

Session 1 - Forget Keywords… How to Write Website Content That Actually Works
Most business owners think SEO is all about stuffing keywords onto their website—but that’s a flawed and outdated strategy. The real secret to ranking higher and turning visitors into customers lies in how you structure and write the words on your website. In this SEO session, we’ll go beyond keywords and show you how to create website content that Google understands and real people trust.

• What Your Customers Actually Search For – How to go beyond keywords and create pages that match real search intent.
• The Content Fortress Strategy – A proven way to structure your website so Google sees you as the go-to authority in your industry.
• SEO That Sells – Why some website pages turn visitors into customers effortlessly—and how to make yours do the same.

If your website isn’t bringing in consistent, high-quality leads, it’s time to fix the way your content is written. Join us for a practical, no-fluff session that will change the way you think about SEO forever.

About Brett Crosby

Brett Crosby is the founder of Digital Mindset, an SEO consultancy that goes beyond rankings to help businesses attract and convert high-value clients. With over 25 years of experience in corporate IT and web development, Brett combines data-driven SEO strategies with psychology and behavioural economics to ensure websites don’t just get traffic—they get results. His expertise has helped businesses transform their online presence, with clients seeing a measurable return on investment in just months. Brett’s approach to SEO isn’t about tricks or shortcuts—it’s about understanding what your audience truly wants and structuring your website to deliver it. As a sought-after speaker, Brett simplifies complex SEO concepts into actionable insights, making it easy for business owners to take control of their digital marketing and grow their revenue.

Session 2 - AI Without the Risk: How to Leverage AI Safely and Effectively in Your Business

Description: AI is transforming industries, but with great power comes great responsibility—especially when it comes to privacy and data security. In this presentation, we’ll explore how businesses can harness AI safely while maintaining compliance and trust. We’ll break down the trade-offs between custom AI solutions and off-the-shelf options, helping you determine what’s best for your business. Plus, we’ll dive into real-world case studies of custom AI in action, showing how companies are using tailored AI solutions to gain a competitive edge. Whether you're just starting with AI or looking to refine your approach, this session will provide valuable insights into balancing innovation with responsibility.

About Dr Jamie Sherrah

Dr. Jamie Sherrah, with a 25-year track record in machine learning, computer vision, and commercial software development, leads Inject AI—a company turning AI aspirations into operational successes. Jamie is Associate Professor at the Australian Institute for Machine Learning, and a member of EO Accelerator and BNI. With over 40 published papers, five patents, and a deep commitment to the entrepreneurial community, Jamie is dedicated to helping businesses leverage AI for a competitive edge in today’s rapidly evolving landscape.

At Inject AI, we’re renowned for our expertise across industries, innovating in everything from finance to renewable energy. Our highlights include award-winning satellite image processing and pioneering Australia’s first AI-crafted beer. With a career dotted with leadership roles and startup ventures, Jamie blends academic insight with commercial software development, leading a team at Inject AI that’s as versatile as it is skilled in driving AI-powered transformations.

Session 3 - The AI Revolution: Compete or Be Left Behind

AI is transforming business faster than ever—will you adapt or fall behind? Just as automation revolutionised manufacturing, AI is reshaping knowledge work, creating a new class of professionals who use AI to boost efficiency and outperform competitors.

In this session, AI strategist Ted Deane will break down how AI is redefining industries, shifting job roles, and unlocking new opportunities. Through real-world examples and practical insights, you'll learn how to integrate AI into your workflow, streamline processes, and gain a competitive edge in the evolving marketplace.

About Ted Deane
Ted Deane is an AI strategist and founder of AI Masters DoJo, where he helps businesses harness AI to drive growth and efficiency. With a background in sales psychology and AI training, he has guided professionals across industries to adopt AI-powered tools that enhance productivity and streamline operations.

A sought-after speaker and educator, Ted specialises in making AI practical, accessible, and results-driven. His workshops, including the 3-Day Prompt Engineering Challenge, equip business owners and professionals with hands-on strategies to integrate AI seamlessly into their work.

Session 4 - Smarter Google Ads - Balancing AI Strategies with Human Expertise

Are your Google Ads delivering real results, or are you just spending money and hoping for the best? In this session, we’ll dive into the importance of tracking, analytics, and AI—and why human oversight is still essential for success. What you'll learn:

• The must-have tracking tools—Google Analytics, Conversion Tracking, and GTM—so you can measure what truly matters
• AI in Google Ads: where it works, where it falls short, and how to use it strategically
• Why small to medium data sets need a human touch to make sense of trends and avoid costly automation mistakes
• Quick optimisation wins you can apply immediately

This fast-paced, practical session will give you actionable takeaways to make better data-driven decisions, without relying blindly on automation.

About Jenna

Jenna Gorman from The Online Director, helps businesses get the most out of Google Ads through smart strategy, data-driven insights, and a deep understanding of consumer behavior. With seven years specialising in Google Ads and a background in account management across multiple industries, Jenna has worked with businesses of all sizes to optimise their ad spend, improve conversions, and drive measurable growth.

Her degree in Cultural Anthropology and Gender gives her a unique edge, helping her not only analyse the data, but to also decode human behaviour, understand industry trends and buying psychology. Jenna’s approach to Google Ads isn’t just about tweaking bids and keywords, it’s about understanding your audience, leveraging AI-tools wisely, and knowing where human expertise makes the difference in bridging the gap between online and offline strategies. Jenna makes complex ad strategies simple, actionable, and effective.

When

Location

Unley Town Hall, Oxford Terrace, Unley SA 5061, View Map